Premium SMS has become the accepted micro-billing solution on the European market and is now available all over the world.
mENABLE’s SMS option can be used by webmasters offering premium content or for services including access and memberships, by online merchants and for content such as online games and MP3 downloads.
“SMS Billing is the fastest growing way to pay. The SMS payment service allows you to charge your customers via their mobile phone in more then 30 countries! Your visitors simply send an SMS to a local short code number and are charged via premium rate SMS by their mobile network operator.” Michael Whelan, Director.
The fact that SMS (Short Message Service) was almost added as an afterthought when the GSM cell phone standard was first conceived, makes the phenomenal popularity it enjoys all the more remarkable, with more than a staggering 20 billion SMS being sent each month – and it's still growing...
“[We offer] a more discreet and anonymous payment method than debit or credit cards. With the MPA3’s s geo IP tracking the program owners can set it so that only the surfers coming from Europe or what ever country they wish for will get to pay with the SMS option.”
The good news is, you can now capitalize on SMS' popularity by using it as a billing mechanism for surfers to gain access to your website(s). This way, the cheap tour takers who never converted before will actually become paying customers, and they will love you for it – no more messy credit card details (if they have one) – and, above all, their anonymity is maintained.
' SMS popularity can be attributed to the fact that it's direct and immediate. '
Marc Jarrett, Sales Director
This way you could offer, for example, 24 hours of access to your member's area for €4 – a good solid currency nowadays! If they like what they see, they can sign up with your current credit card processors in the normal way.
This is achieved via the Premium SMS (PSMS) billing mechanism. This can be compared to a 1-900 number.
To use PSMS, the end-user 'texts' his or her order reference number to a five digit short code, which is charged at a premium. They immediately receive an SMS back containing the new reference number needed to 'unlock' your members area. You remain in full control, and dictate both the price points and the length of access that the customer will receive.
See: www.m-enable.com.
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